Why I love the Olympics

Firstly, SBS! How fantastic is it to see sports you wouldn't normally get to see on Australian television. Hockey, softball, and my personal favorite: volleyball. It's great to see volleyball on TV almost every night. And it's about time. I don't recall seeing it shown from the Sydney Olympics. In fact I'd go so far as to say I don't really recall seeing an entire match of volleyball on TV ever. Last night's game between Cuba and China (women) was a thriller right down to the last few points of the 5th set. And I love women's volleyball. Not because the shorts they wear nearly cover their bums (if I wanted a perve I'd watch beach volleyball) but because I think the gameplay is more competitive. In men's volleyball, they're all about the same height as the net, which kind of defeats the purpose of having it there; in women's volleyball, they really have to jump and as a volleyball player, I really appreciate how amazing it feels to be 2 feet off the ground and hitting a ball as hard as you can into the blocker's face. Enough blathering. Interesting to see how the Olympics is almost identically branded on both networks, with the upright LG plasma screen and, of course, all the same icons for the various sports. It would be interesting to see the coverage offered on TV stations worldwide to see how successful the IOC's marketing department has been.