Friday, 21 May 2004
Cuppa III
Made the mistake of going back to the new coffee place next door. C dropped me off to work right in front of it and I offered to get us both a morning beverage. Take away. She waited in the car.
We got these flyers at work the other day listing their special opening offers (Valid till June 11). Special offer #2: Buy one coffee, receive one free. Great, I think. This is reason enough to give them another try.
Cappucino & a long black to go, thanks.
[General humming & other waiting noises]
$5.80 thanks.
So I handed him $10, got my $4.20 change and left.
Now I know what you're thinking. $5.80 is a lot for one coffee. Actually, it's a lot for 2 coffees. He charged me for both, despite their 'buy one, get one free' opening special.
Now I know what you're thinking. Why didn't I mention this to him at the time and get half my money back?
My answer is simple. Because Fuck Them, that's why. My dad has worked for a long time in customer service training and he always says that the worst kind of customer is someone who doesn't complain. If you don't get complaints, you don't know what you're doing wrong, and you can't improve your business. This, of course, looks at the situation from the business's point of view. My point of view is different: why should I complain to him and give them the opportunity to a) rectify the mistake, and b) treat all other customers better. They would then theoretically increase their business/profits through my free advice. I really don't see how I benefit from the transaction. You may say I would get $2.90 out of it. But no, I should have had this to begin with. I don't gain anything by complaining and getting my money back. My whole experience has already been soured and the last thing I want to do is maximise the benefit they receive from this.
If I give them a fish (or $2.90) they'll eat for a day. If I never give them any fish again, and don't teach them how to fish, with any luck they'll starve and die a miserable and lonely death and get overcharged for their funeral. (Yeah, I know they'd be dead so wouldn't even be able to care about being overcharged but I'm going for maximum irony here)
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